You caught us with our projects down!

In the meantime, head over to our instagram for a feed of our work.

@beyondtheorycreative

Getting to work alongside the PHP team in the midd

Getting to work alongside the PHP team in the middle of this health crisis has been insightful and inspiring. We’ve seen first-hand the relentless, careful, passion-driven work that goes into providing meaningful healthcare to each patient. Thank you PHP, for all you do.

If you aren’t a member at @primaryhealthpartner

If you aren’t a member at @primaryhealthpartners, you’re doing it wrong. It’s a subscription for healthcare. Notice we didn’t say insurance-care.

We’re super freaking proud of our awesome client

We’re super freaking proud of our awesome client, @primaryhealthpartners. They have bobbed, weaved, and adapted in the middle of a global health crisis to truly help people. They’ve worked tirelessly to provide world-class healthcare to every single person they can reach. What an honor to work with these great people!

YASSSSSSS..... casting auditions for that line wer

YASSSSSSS..... casting auditions for that line were as good as it gets. Maybe you just had to be there.
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Watch the video by clicking the link in our bio!

One rule we never break in our creative process: r

One rule we never break in our creative process: relationship comes first. We LOVE taking creative risks, and those opportunities are earned through mutual trust.
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Watch the video by clicking the link in our bio!

What do you get when you mix shiplap, two fangirls

What do you get when you mix shiplap, two fangirls, and a credit union?
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Find out by clicking the link in our bio!

“Dude, there’s our story.” The second we wal

“Dude, there’s our story.” The second we walked into the OKC Ballet and saw the expansive glass work CG had done, we knew we had our hook. The skill, practice, effort, perfection labored into the glass work is the same thing the dancers bring to the floor everyday. Once we recognized the parallels there, it set the rhythm for story.

Not many professions are all that manual anymore.

Not many professions are all that manual anymore. In a world where most things are automatic, tactical skill and a trained eye are tough to come by. But at CG, they’ve been doing it by hand for more than 45 years. Sure, technology has changed things in their industry too, but the basics have remained at their core. We got to hang out in the shop with the experts themselves, and THAT is where we found the good stuff.

Turns out, getting a scissor lift into the OKC Bal

Turns out, getting a scissor lift into the OKC Ballet was the most difficult part of this shoot. We had two pieces of plywood that had to be laid end to end for the length of the building as we slowly steered the lift across them to get it into position. This shot? That was the easy part.

This isn’t a roofing commercial, it’s a rallyi

This isn’t a roofing commercial, it’s a rallying cry. Get up, get going, head down, do the work, quit complaining, don’t look for handouts, overcome challenges, make it happen. We call it refined messaging, but it’s been there all along.

ARISE AND GO.

For a client who attributes their success to their faith, this biblical nod is a redemption story in three words. Their purpose is helping people, their method is nails and shingles.

Salazar was one of the first in their industry to

One of the most personal rebrands we’ve ever had

One of the most personal rebrands we’ve ever had the honor to create. The Salazar family are bona fide workers, through and through. The roots run deep, and their roofing story is their overcoming story. From abject poverty and grueling workdays, to empowering crews across the nation, the Salazar family made their own way. This week we’ll tell you how we captured the essence of their story while honoring their hard-earned legacy.

Our team is really nailing the whole “working fr

Our team is really nailing the whole “working from home” thing. Check out what we did on our highlights!

Our team is really nailing the whole “working fr

Our team is really nailing the whole “working from home” thing. Check out what we did on our highlights!

Our team is really nailing the whole “working fr

Our team is really nailing the whole “working from home” thing. Check out what we did on our highlights!

The hustle turns up when you take it home! Our tea

The hustle turns up when you take it home! Our team is working harder than ever to support our clients and friends. And setting timers for how long we can go without actually touching our faces. Stay safe out there and wash your hands!

The hustle turns up when you take it home! Our tea

The hustle turns up when you take it home! Our team is working harder than ever to support our clients and friends. And setting timers for how long we can go without actually touching our faces. Stay safe out there and wash your hands!

The hustle turns up when you take it home! Our tea

The hustle turns up when you take it home! Our team is working harder than ever to support our clients and friends. And setting timers for how long we can go without actually touching our faces. Stay safe out there and wash your hands!

Proud and so grateful as a team. We’re glad to b

Proud and so grateful as a team. We’re glad to be adding to the scene here in OKC. Everyone’s work at the ADDYS this year was stellar!
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🥇🥇🥇🥇🥇🥇🥇🥇🥇🥇
🥈🥈🥈🥈🥈🥈🥈
🥉🥉🥉🥉🥉🥉

Proud and so grateful as a team. We’re glad to b

Proud and so grateful as a team. We’re glad to be adding to the scene here in OKC. Everyone’s work at the ADDYS this year was stellar!
.
🥇🥇🥇🥇🥇🥇🥇🥇🥇🥇
🥈🥈🥈🥈🥈🥈🥈
🥉🥉🥉🥉🥉🥉

Proud and so grateful as a team. We’re glad to b

Proud and so grateful as a team. We’re glad to be adding to the scene here in OKC. Everyone’s work at the ADDYS this year was stellar!
.
🥇🥇🥇🥇🥇🥇🥇🥇🥇🥇
🥈🥈🥈🥈🥈🥈🥈
🥉🥉🥉🥉🥉🥉

@beyondtheorycreative