still from a video by Beyond Theory of a beautiful front yard

From the Ground Up

What Really Matters? That “Yard of the Month” sign.

That curbside jealousy factor is the name of the game for From The Ground Up. With a powerhouse team, FTGU creates absolutely stunning corporate and residential spaces that will knock your socks off. Their dated branding didn’t quite reflect the type of work that they do; they needed to revive their image and make it dazzle like their fancy landscape projects.

We began with a clean slate for a rebrand with FTGU. After visiting their job sites, exploring their completed work, and getting to know their team, we knew their brand needed to reflect their refined, modern, and detail-oriented approach. We created a new logo that encompassed their story at-a-glance, developed a mobile-first website to showcase their work, and created an aesthetic to elevate their brand to match the work the do.

responsive web design by Beyond Theory, an OKC advertising agency