From the Ground Up
What Really Matters? That “Yard of the Month” sign.
That curbside jealousy factor is the name of the game for From The Ground Up. With a powerhouse team, FTGU creates absolutely stunning corporate and residential spaces that will knock your socks off. Their dated branding didn’t quite reflect the type of work that they do; they needed to revive their image and make it dazzle like their fancy landscape projects.
We began with a clean slate for a rebrand with FTGU. After visiting their job sites, exploring their completed work, and getting to know their team, we knew their brand needed to reflect their refined, modern, and detail-oriented approach. We created a new logo that encompassed their story at-a-glance, developed a mobile-first website to showcase their work, and created an aesthetic to elevate their brand to match the work the do.