Details

This fast-paced, family-owned roofing company needed a nimble team that could move as quickly as they do.

With a multi-faceted operation that was quickly expanding across the U.S., the Salazar’s needed to develop some brand love in states where people had never heard of them – fast! And that’s the story of how we instantly grew to know and love all things roofing.

Services

Brand Strategy
Brand Voice
Branded Environments
Content Marketing
Copywriting
Digital Advertising
Logo Design
Media Buying
Paid Search
PR & Media Strategy
Search Engine Optimization
Web Design
Web Development
Video Production

19

Addy Awards

Addy Award

WHERE INNOVATION & IMAGINATION INTERSECT

Devon Energy takes their investment in upcoming industry leaders as serious as they take their business. That’s where STEM comes in – science, technology, engineering, and math. 

They know first-hand what can happen when you invest in a kids’ potential, they’ve been doing it for years. They needed a way to bring that kid-centric message to their industry-first audience, demonstrate the impact, and keep the kids at the heart of it all.

THE BIG, BIG PICTURE

Boring buzzwords ain’t it. And sometimes us grown ups forget that. This narrative takes the meat and meaning of the big picture that the adults can see, and thrusts it right into the kids’ world. 

All those aspirational statements like “expanding horizons” and “creating pathways to success” are being lived out in real time. A robotics-loving Girl Scout, a tinker-til-I-get-it cool kid, and a math-whiz of a softball champ show us how they apply their STEM knowledge in their everyday lives.

INTO SPAAAAACE

You wanna see what happens when you equip a determined kid with a 3D printer? They build a rocket and blast it into the stratosphere. Or how about when you teach robotics to a smart-as-a-whip Girl Scout, who then uses that skillset to lend a helping (automated) hand? And don’t tell Olivia that grand slams have nothing to do with physics, she’s about to prove you wrong. 

We helped Devon develop the STEM Your World concept into an integrated campaign across audience touchpoints.

PREVIOUS
ALL WORK
NEXT