This hometown Ford and Lincoln dealership was overflowing with personality. And frankly, that was a gift they were hiding from the world. One step into the dealership and you’ll find these people have. great time selling cars, maybe too good of a time. Once we got a finger on the pulse of the brand personality, we took off full speed ahead. Rebrand, integrated campaign, internal and external sales assets, video – all with a big side helping of happiness.