Betty Wunder Memorial Foundation
Details
Fiery, but fun. And ultimately a true force for change in her field of pediatric diagnostic radiology.
To honor the life and legacy of Betty Wunder – and support the launch of The Betty Wunder Memorial Foundation – we started with story. As a pioneer in her field, she impacted not only the quality of diagnostic imaging procedures for children, but the future of her industry and the lives of those far beyond it.
Sitting down with dozens of people changed by her approach to life, and sifting through hundreds of her photos and mementos, helped us tell the story of the Betty known for uncovering truth and championing others. We only wish we had gotten to play a round of golf with her (she’d mop the floor with us).
Services
2
Addy Awards
Addy Award
2023 Best of Digital Winner
WHERE INNOVATION & IMAGINATION INTERSECT
Devon Energy takes their investment in upcoming industry leaders as serious as they take their business. That’s where STEM comes in – science, technology, engineering, and math.
They know first-hand what can happen when you invest in a kids’ potential, they’ve been doing it for years. They needed a way to bring that kid-centric message to their industry-first audience, demonstrate the impact, and keep the kids at the heart of it all.
THE BIG, BIG PICTURE
Boring buzzwords ain’t it. And sometimes us grown ups forget that. This narrative takes the meat and meaning of the big picture that the adults can see, and thrusts it right into the kids’ world.
All those aspirational statements like “expanding horizons” and “creating pathways to success” are being lived out in real time. A robotics-loving Girl Scout, a tinker-til-I-get-it cool kid, and a math-whiz of a softball champ show us how they apply their STEM knowledge in their everyday lives.
INTO SPAAAAACE
You wanna see what happens when you equip a determined kid with a 3D printer? They build a rocket and blast it into the stratosphere. Or how about when you teach robotics to a smart-as-a-whip Girl Scout, who then uses that skillset to lend a helping (automated) hand? And don’t tell Olivia that grand slams have nothing to do with physics, she’s about to prove you wrong.
We helped Devon develop the STEM Your World concept into an integrated campaign across audience touchpoints.
