Details

GOOSE is a marketing membership and online portal for direct primary care practices – a super sweet suite with access to designed monthly content, tools, training, and resources that help direct primary care docs take the guesswork out of marketing and grow their practice. And you know, get that work-life balance back. From naming and branding, to the design and development of the portal and all of its content – we went full, full service on this one.

Okay, but why GOOSE?

We aren't just randomly big fans of large birds. Geese fly in a V formation to create an updraft that allows for other geese to spend less energy – ensuring they're all moving in the right direction. We'd say we’re doing the same for DPC docs ready to take the lead.

Services

Naming
Branding
Brand Film
Copywriting
Website Design & Development
Portal Design & Development
Portal Content Strategy & Development
Branded Content Strategy & Development
Branded Collateral

8

Addy Awards

Addy Award

WHERE INNOVATION & IMAGINATION INTERSECT

Devon Energy takes their investment in upcoming industry leaders as serious as they take their business. That’s where STEM comes in – science, technology, engineering, and math. 

They know first-hand what can happen when you invest in a kids’ potential, they’ve been doing it for years. They needed a way to bring that kid-centric message to their industry-first audience, demonstrate the impact, and keep the kids at the heart of it all.

THE BIG, BIG PICTURE

Boring buzzwords ain’t it. And sometimes us grown ups forget that. This narrative takes the meat and meaning of the big picture that the adults can see, and thrusts it right into the kids’ world. 

All those aspirational statements like “expanding horizons” and “creating pathways to success” are being lived out in real time. A robotics-loving Girl Scout, a tinker-til-I-get-it cool kid, and a math-whiz of a softball champ show us how they apply their STEM knowledge in their everyday lives.

INTO SPAAAAACE

You wanna see what happens when you equip a determined kid with a 3D printer? They build a rocket and blast it into the stratosphere. Or how about when you teach robotics to a smart-as-a-whip Girl Scout, who then uses that skillset to lend a helping (automated) hand? And don’t tell Olivia that grand slams have nothing to do with physics, she’s about to prove you wrong. 

We helped Devon develop the STEM Your World concept into an integrated campaign across audience touchpoints.

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