Legacy Bank
Details
Legacy Bank called it quits on charging their customers NSF fees summer of 2022 – beating nearly every major Oklahoma bank branch to the punch. They needed a curiosity-piquing way to get the word out – while driving brand awareness, affirming their customer-first approach, and enticing the unbanked to join the NSF-fee free institution.
With a little relatable humor, some acronym wordplay and a bit of education – we chose to bluntly call out Legacy’s reason behind killing the NSF fee – they just aren’t suitable for life.
Services
3
Addy Awards
Addy Award
WHERE INNOVATION & IMAGINATION INTERSECT
Devon Energy takes their investment in upcoming industry leaders as serious as they take their business. That’s where STEM comes in – science, technology, engineering, and math.
They know first-hand what can happen when you invest in a kids’ potential, they’ve been doing it for years. They needed a way to bring that kid-centric message to their industry-first audience, demonstrate the impact, and keep the kids at the heart of it all.
THE BIG, BIG PICTURE
Boring buzzwords ain’t it. And sometimes us grown ups forget that. This narrative takes the meat and meaning of the big picture that the adults can see, and thrusts it right into the kids’ world.
All those aspirational statements like “expanding horizons” and “creating pathways to success” are being lived out in real time. A robotics-loving Girl Scout, a tinker-til-I-get-it cool kid, and a math-whiz of a softball champ show us how they apply their STEM knowledge in their everyday lives.
INTO SPAAAAACE
You wanna see what happens when you equip a determined kid with a 3D printer? They build a rocket and blast it into the stratosphere. Or how about when you teach robotics to a smart-as-a-whip Girl Scout, who then uses that skillset to lend a helping (automated) hand? And don’t tell Olivia that grand slams have nothing to do with physics, she’s about to prove you wrong.
We helped Devon develop the STEM Your World concept into an integrated campaign across audience touchpoints.
