FOCUS FEDERAL CREDIT UNION

A local bank with a statewide footprint and a decades long legacy. Focus Federal Credit Union needed to battle increasing competition in their market space, while balancing growth objectives. Our strategy was clear – connect the audience to the tangible impact of the brand products. We developed product-specific promotional campaigns – including sending peanut butter and jelly sandwiches through the teller tubes in the drive-thru. We launched Money School, a financial literacy campaign brought to you by the most beloved host ever – Zoe! The campaign connected local influencers with financial literacy topics in an engaging and compelling mini-series.