Details

Sidecar Bar is a place to see and be seen. When we were commissioned to concept and develop new video creative for the brand, we knew the drinks would sell themselves.

The creative approach centered in on the intangible draw of the place. We began with a simple idea of a dude and a beard. From there, this beautiful baby was born.

Services

Brand Strategy
Social Media
Photography

5

Addy Awards

Addy Award

WHERE INNOVATION & IMAGINATION INTERSECT

Devon Energy takes their investment in upcoming industry leaders as serious as they take their business. That’s where STEM comes in – science, technology, engineering, and math. 

They know first-hand what can happen when you invest in a kids’ potential, they’ve been doing it for years. They needed a way to bring that kid-centric message to their industry-first audience, demonstrate the impact, and keep the kids at the heart of it all.

THE BIG, BIG PICTURE

Boring buzzwords ain’t it. And sometimes us grown ups forget that. This narrative takes the meat and meaning of the big picture that the adults can see, and thrusts it right into the kids’ world. 

All those aspirational statements like “expanding horizons” and “creating pathways to success” are being lived out in real time. A robotics-loving Girl Scout, a tinker-til-I-get-it cool kid, and a math-whiz of a softball champ show us how they apply their STEM knowledge in their everyday lives.

INTO SPAAAAACE

You wanna see what happens when you equip a determined kid with a 3D printer? They build a rocket and blast it into the stratosphere. Or how about when you teach robotics to a smart-as-a-whip Girl Scout, who then uses that skillset to lend a helping (automated) hand? And don’t tell Olivia that grand slams have nothing to do with physics, she’s about to prove you wrong. 

We helped Devon develop the STEM Your World concept into an integrated campaign across audience touchpoints.

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