A fast-moving company with an ever-changing product offering.
Without a plan, that can be a branding slippery-slope. So, we created a straight path to brand clarity by leveraging a systemized design style that begins and ends with consumer perception. We tackled the rebrand, then we took to the skies, the streets, the torsos, and digital spaces to introduce an all-new SWIFT. A reliable team that shows up for the glow up.